Operational And Situational Marketing & Online Customer Support Interview Questions

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⟩ Operational and Situational Marketing & Online Customer Support Interview Questions

☛ How many customers do you usually talk to daily?

☛ Are you familiar with our products/services? What do you think are the most common issues we face with clients?

☛ How do you communicate customer comments to internal teams (e.g. Marketing and Product)?

☛ Are you familiar with CRM software? What tools do you use on the job?

☛ Do you use social media and forums to contact customers and answer their queries? If so, what are the basic rules of effective online communication?

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More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except
* a) Long-term customer satisfaction
* b) Competitive predatory pricing performance
* c) Full customer service
* d) Retention rates

____________ have contractual authority to sell a manufacturers entire output.
* a) Selling agents
* b) Rack jobbers
* c) Manufacturer's agents
* d) Purchasing agents

Sellers that handle their own exports are engaged in
* a) Direct exporting
* b) Indirect exporting
* c) Licensing
* d) Contract manufacturing

A child in the United States is normally exposed to all of the following values except
* a) Achievement and success
* b) Activity and involvement
* c) Material comfort
* d) Collectivism

In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising.
* a) Slice of life
* b) Lifestyle
* c) Mood or imagery
* d) Personality symbol

Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing
* a) Too much advertising
* b) Too few social goods
* c) Cultural pollution
* d) Too much political power

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
* a) Facilitator
* b) Referent actor
* c) Opinion leader
* d) Social role player

The Internet evolved from a network created by _________________ during the 1960s.
* a) The Commerce Department
* b) The Massachusetts Institute of Technology (MIT)
* c) Northwestern University
* d) The Defense Department

All of the following would be ways to segment within the category of psychographic segmentation except
* a) Social class
* b) Occupation
* c) Lifestyle
* d) Personality

Pricing to cover variable costs some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
* a) Current profit maximization
* b) Product quality leadership
* c) Market share leadership
* d) Survival

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