* c) Opinion leader
What does the promotion mix comprise of?
What are the biggest challenges marketing manager faces today?
What was a campaign that did not work out as you had planned?
What was a situation in which an innovative course of action was necessary?
What factors do you consider the most important when attempting to influence consumer behavior?
What are the objectives of promotion?
What was a marketing project that you brought in on time and under budget?
How you have effectively managed a tight budget to accomplish a marketing activity?
What was a marketing project in which you had to coordinate and manage a diverse team of people?
What are the benefits of direct marketing?
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