Benefits of direct marketing:

☛ Cost effectiveness - The costs of paying to the intermediaries is eliminated due to their absence.

☛ Alternative uses: apart from selling, direct marketing can be used to test new markets, offer rewards to customers, or even for market segmentation.

☛ The results of direct marketing are easier to measure as we know how many people have been directly contacted in the first place.

☛ Relationship building: it helps in building a rapport with the customers as a direct relationship is established with them and they can avail authentic information about a product or service without any manipulations.