Behavioral Marketing & Online Customer Support Interview Questions

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⟩ Behavioral Marketing & Online Customer Support Interview Questions

☛ What would you do if you were on the phone with a dissatisfied client and didn’t know how to answer their question?

☛ How would you reply to an angry customer who wants to speak with your manager?

☛ How would you respond to a client who complains that the product is too expensive and asks for a discount?

☛ How would you handle multiple calls and emails from customers about a system failure that was due to a technical issue beyond our control?

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Sellers that handle their own exports are engaged in
* a) Direct exporting
* b) Indirect exporting
* c) Licensing
* d) Contract manufacturing

A child in the United States is normally exposed to all of the following values except
* a) Achievement and success
* b) Activity and involvement
* c) Material comfort
* d) Collectivism

In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising.
* a) Slice of life
* b) Lifestyle
* c) Mood or imagery
* d) Personality symbol

Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing
* a) Too much advertising
* b) Too few social goods
* c) Cultural pollution
* d) Too much political power

The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
* a) Facilitator
* b) Referent actor
* c) Opinion leader
* d) Social role player

The Internet evolved from a network created by _________________ during the 1960s.
* a) The Commerce Department
* b) The Massachusetts Institute of Technology (MIT)
* c) Northwestern University
* d) The Defense Department

All of the following would be ways to segment within the category of psychographic segmentation except
* a) Social class
* b) Occupation
* c) Lifestyle
* d) Personality

Pricing to cover variable costs some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
* a) Current profit maximization
* b) Product quality leadership
* c) Market share leadership
* d) Survival

In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the
* a) Key-size approach
* b) Work-load approach
* c) Product-need approach
* d) Call-service approach

Setting call objectives is done during which of the following stages of the selling process
* a) Prospecting
* b) Pre-approach
* c) Approach
* d) Handling objections

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