⟩ Do you know maintaining a Consistent Supply of Quality Content?
This competency deals a lot more with operations than simply content creation. Producing and delivering great content on time on a regular basis is no easy feat.
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More Questions for you:
A child in the United States is normally exposed to all of the following values except * a) Achievement and success * b) Activity and involvement * c) Material comfort * d) Collectivism
In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising. * a) Slice of life * b) Lifestyle * c) Mood or imagery * d) Personality symbol
Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing * a) Too much advertising * b) Too few social goods * c) Cultural pollution * d) Too much political power
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. * a) Facilitator * b) Referent actor * c) Opinion leader * d) Social role player
The Internet evolved from a network created by _________________ during the 1960s. * a) The Commerce Department * b) The Massachusetts Institute of Technology (MIT) * c) Northwestern University * d) The Defense Department
All of the following would be ways to segment within the category of psychographic segmentation except * a) Social class * b) Occupation * c) Lifestyle * d) Personality
Pricing to cover variable costs some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives? * a) Current profit maximization * b) Product quality leadership * c) Market share leadership * d) Survival
In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the * a) Key-size approach * b) Work-load approach * c) Product-need approach * d) Call-service approach
Setting call objectives is done during which of the following stages of the selling process * a) Prospecting * b) Pre-approach * c) Approach * d) Handling objections
A ______________ is a good offered either free or at low cost as an incentive to buy a product. * a) Patronage reward * b) Spiff * c) Price pack * d) Premium
