This question tests critical thinking skills and knowledge of your industry. The answer also enables you to see whether the candidate has researched your business before the interview. Applicants should address key issues your company or industry may be facing. What to look for in an answer:

☛ Applicant's willingness to critique company decisions and processes

☛ Logic, reasoning and problem-solving skills

☛ Knowledge of your company and its mission

I think the company has been incredibly successful within a highly competitive space. The future looks bright, but I think it can be even brighter if the business focuses entirely on the products and services that are delivering the most revenue and highest margins. By shedding products and services with low margins and revenues, you can become a more agile company and achieve greater profits.