The answer to this question helps you gauge the candidate's research skills. It's crucial that candidates are aware of what's going on in the industry so they can make better business decisions, and research skills can help them identify these issues.

☛ Threats and opportunities identified

☛ New or innovative concepts

☛ Methods of research

I noticed that live-streaming is picking up as a way to engage audiences in business. Content marketing is a must nowadays for any business to generate leads, and live video content marketing can quickly demonstrate how to use a service or product to engage audiences with exclusive content. I believe this is an innovative opportunity your business can leverage to engage your audiences and generate leads.