An intern will become a member of your team and will likely interact with other colleagues, vendors, and clients at some point.

So, you want to be sure that anyone you bring on is familiar with basic industry jargon, programs, and procedures—or at the very least, will be excited to learn about them. A candidate who has done informational interviews, regularly reads industry blogs, or has a vested interest in the field will always be better than one who’s just trying to get experience anywhere.