If we've gotten this far and you haven't talked about being the voice of the customer, getting out and talking to users, doing any type of user research, I'm already concerned. This is your last chance to convince me you can be the voice of the customer.

If throughout the call, you've been talking about this all along, then we are in good shape. Now I want to dive into the details. Do you know how to find users or does someone do that for you? Do you know how to ask questions that aren't leading? Do you share the research with the rest of your team? Are you able to turn your learnings into actionable next steps?