Use this question to know the candidate's self-awareness and motivation. Know your strengths in the sales process as these will translate into what you like. The interviewer will give priority to you when your "likes" and strengths fix the sales position. For example, if you are discussing your strengths with the interviewer, demonstrate and describe how you enjoy this aspect of sales and your pleasure at coming up with win-win solutions. You need to emphasize that this will be ensured to satisfy customers and increase sales for the company. You note that you should take careful when responding to the "dislikes". During negotiation on sales solutions, you should choose a characteristic of your current or precious company, for example you done poor delivery on the sales or lack of flexibility. It is positive manner to answer this question. You give your "dislikes" to get the solutions for the sort of problems. For example, there is obstruction in the delivery of company products and this makes customers unsatisfied. So you will discuss how set up a follow-up process to speed up the delivery of products.