The sales manager must manage the sales force of the company, in order to generate maximum sales.

1. Single point of contact: In fact, the sales manager is the single point of contact for all the salesmen when it comes to any questions and queries about the product or the company.

2. Team leader: The sales manager is the team leader for the sales team and should possess all the qualities that a team leader should have.

3. Team person: The sales manager should also be a team person, who understands any differences that crop in his or her team and work towards solving them in an amicable and quick manner.

4. Strong sales background: Other than these internal qualities, the sales manager should have a strong sales background and should be able to lead his or team from the front utilizing their unique sales expertise and talents.

5. Hiring new sales personnel: The sales manager is also expected to hire new sales personnel. Therefore, the sales manager should be experienced and knowledgeable enough to determine whether an applicant will succeed in sales or not. The manager must bear in mind that although some possess an inborn quality and have a salesman personality, successful salesmanship can be taught. A business administration degree can be very helpful as well, even for those people that just naturally have it in them to sell a product. As a sales manager, you should know how to bring out the best in each type, helping every salesperson excel in sales.