First off, WebCMO is a web site dedicated to web marketing research. When we use the word "dedicated", we mean it. On WebCMO's web site, you see nothing but web marketing research. We have even rejected banner advertising on our web site many times because we want to keep it a clean place for marketing research. There is something more important than money in our world--marketing research.

Secondly, our attitudes of conducting marketing research. We are serious and treat marketing research as a science. However, many marketing research firms treat marketing research as a business. The very popular but unreliable online forecasts are good examples of such bad attitudes.

Thirdly, our web marketing knowledge makes us stand along among many marketing research firms. A good marketing researcher should be a good marketing strategist. Without a thorough understanding of marketing issues, one is unlikely to conduct good marketing research.

Lastly, it is our marketing research capability that makes us different. Have you seen marketing research firms use "advanced" statistical techniques in their marketing research? To us, these are the basic techniques for understanding marketing issues. We use them not because we want to show off but because we have to use them to understand complicated marketing situations.