The various responsibilities of a person working in Marcom are as follows:

★ Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter

★ Media management and measurement

★ Liaison with creative agency

★ Designing marketing collateral's

★ Sourcing vendors and vendor management

★ Managing market research assignments

★ Web content and corporate website management

★ Training & Development

★ Organizing conferences and other product launch events

★ Active participation in exhibitions/trade shows and

★ Meeting public relations requirements.