Marketing Communication

In times of economic strain, this question is most relevant for a marketing professional. As marketing is one of the most important functions within a company, when finances are tight a marketing budget, which may once have been limitless can be squeezed down to close to nothing. This is yet another area which will require a creative answer that also highlights your planning and ambition in terms of working under pressure.

Ex are going the extra mile, honesty, teamwork, etc. to check if your values are aligned to their values

The following are the type of vendors to deal with Marcom activities:

Web designing company

Creative agency

Printing press vendor

Advertising agency

Public relation agency

Digital media partners etc.

Marcom is an acronym for “Marketing Communication”. It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.

Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. Internet is considered to be the one of the most effective tool in today’s competitive business world.

One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to the public in relation to the events happening in the company such as new product launch, product relaunch, sponsoring consumer events, participation in trade shows and exhibitions etc.

Marcom is an acronym for "Marketing Communication". It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.

The following are the various tools used to communicate with the target audience:

☛ Company newsletters

☛ Journal article

☛ Conference

☛ Trade shows

☛ Exhibitions

☛ Product brochure

☛ Word of mouth

☛ Direct mail

☛ Internet

☛ TV

☛ Local/regional/national newspaper

☛ Magazine

☛ Radio etc.

The events play the following role in Marcom:

☛ The communication messages are circulated to the mass people irrespective of segments i.e. wide reach

☛ Lower costs

☛ Increases corporate and brand image

☛ In-depth insights about target audience

☛ Global exposure for the new products/services

Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. Internet is considered to be the one of the most effective tool in today's competitive business world.

One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to the public in relation to the events happening in the company such as new product launch, product relaunch, sponsoring consumer events, participation in trade shows and exhibitions etc.

☛ Reach

☛ Frequency

☛ Increase in sales

☛ Improving the company image

☛ Brand and advertising awareness

☛ Cost per thousand

☛ Change in market share etc.

The following are the type of vendors to deal with Marcom activities:

☛ Web designing company

☛ Creative agency

☛ Printing press vendor

☛ Advertising agency

☛ Public relation agency

☛ Digital media partners etc.

An interviewer will ask his question in order to assess how you handle a failed plan, as this is quite inevitable. It is important that you are able to recognize the key reasons why a strategy went wrong and what you learnt from the experience.

Campaigns may fail for many different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective communication. Be open about why the campaign failed, take accountability and focus on what you learnt.

When answering this question make sure to show how cultural, social, personal and psychological factors all impact consumer behavior. Provide an example of a marketing campaign or project you developed and how you used these four key factors to develop and optimize your project.