The various responsibilities of a person working in Marcom are as follows:

Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter

Media management and measurement

Liaison with creative agency

Designing marketing collaterals

Sourcing vendors and vendor management

Managing market research assignments

Web content and corporate website management

Training & Development

Organizing conferences and other product launch events

Active participation in exhibitions/tradeshows and

Meeting public relations requirements.