art director responsibilities are to formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound; present final layouts to clients for approval; research current trends and new technology, such as printing production techniques, computer software, and design trends; create custom illustrations or other graphic elements;

Review and approve art materials, copy materials, and proofs of printed copy developed by staff members; manage own accounts and projects, working within budget and scheduling requirements; attend photo shoots and printing sessions to ensure that the products needed are obtained; review illustrative material to determine if it conforms to standards and specifications; confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques; confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities; work with creative directors to develop design solutions; negotiate with printers and estimators to determine what services will be performed;

Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing; mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing; prepare detailed storyboards showing sequence and timing of story development for television production; conceptualize and help design interfaces for multimedia games, products, and devices.