Question and Answer:

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⟩ As an art director how you will find the right agency?

☛ Don’t follow the agency just because they have bigger names, try to look whether that agency has the work you are interested in

☛ Research on the working style of the agency, whether it is biased towards specific media usage

☛ Look whether agency allows you to implement your idea freely

☛ Check whether their billing process is transparent.


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