☛ Tell us about some brands you admire. What makes them stand out?
☛ You’re working with an established brand. How do you develop a solid understanding of what it is and where it’s going?
☛ You’re developing a brand for a new product. Where do you start?
☛ What’s been the biggest creative challenge in your career to date?
☛ What challenges have you faced in brand development? How did you overcome them?
☛ Everyone needs time out. What creative work do you do in your own time?
☛ Tell us about your current/previous team. What are your team members’ roles and how do they work together?
☛ How do you give constructive feedback to your team?
☛ Describe a time you received negative feedback from your team. How did you handle it?
☛ Describe a time you reduced work scope based on what your team could realistically accomplish?
☛ How do you develop the skills of your team members?
☛ How do you keep the team motivated in the face of tight deadlines?
☛ What tools, books, or ideas help you in your day-to-day work?
☛ How do you keep up with the latest creative tools and technologies?
☛ Tell us about a time you had to introduce new technology to your team
☛ Your most important client hates your latest work. What do you do?
☛ At your current/previous job, how do you stay updated on consumer feedback, and what do you do with this information?
☛ How influenced are you by current trends?
☛ How does your current/previous team handle analytics and reporting?
☛ Is it ever appropriate for design to overrule data? Why?