☛ Before writing for an ad, you should have thorough knowledge about the product

☛ Use less word and give more meaning

☛ Figure out the most eye-catching statement in your ad and put in the beginning part or introduction

☛ Once you had done with writing, trim what you have written

☛ Try to convey the message that touches your audience

☛ Instead of a stationary photograph, to enhance your radio script use a series of video images

☛ Record your ad and listen to it repeatedly until you are convinced totally with it

☛ Use the language that your audience is comfy with.