⟩ Explain what types of products/services have you sold and how did you sell them?
See if they understand how to sell "solutions" as opposed to "products" or "services"
See if they understand how to sell "solutions" as opposed to "products" or "services"
How important is money to you?
Suppose if you are a brand, describe your strengths and weaknesses?
What is brand positioning and explain basis for positioning a brand?
What are the main responsibilities of a Brand Manager?
What is a brand and what is the importance of brand management?
Explain what are the components of Brand Positioning?
How is this different from what most companies do?
What do you feel is the potential for Brand Management?
Why do we recommend a different approach?
What are the benefits of our approach?