This is of course an extremely popular question - and is just the kind an interviewer might throw at you at the beginning of an interview so as to get the ball rolling. They are quite simply placing you center stage and hoping you will open up to them.They're not asking for an autobiography. Focus on discussing major selling points that feature on your CV or application form - selling points which are directly relevant to the job for which you are applying. Don't start telling them your whole life history.It's very important to practice your answer for this in advance - and to try to limit your answer to one minute. If you can't successfully 'pitch' yourself in under a minute then you're going to risk losing the interviewer's attention.