The limitations of internet marketing are as follows:

1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.

2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.

3. Product seen online at times differs from what is finally delivered.

4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while transaction.

5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.