The advantages of internet marketing are as follows:

1. Large audience.

2. Inexpensive.

3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.

4. Statistics can be measured more easily due to availability of various tools.

5. Various advertising methods available such as:

☛ Pay per click

☛ Pay per impression

☛ Pay per play

☛ Pay per action

6. Trends of e marketing and their results can be studied easily.