☛ Are you familiar with web analytics and what packages are your familiar with?

☛ From an analytics perspective, what is different between a user from organic search results vs. a type-in user?

☛ How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?

☛ How do you evaluate whether an SEO campaign is working?

☛ What does competitive analysis mean to you and what techniques do you use?