☛ Do not link to any other site with bad page rank

☛ Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words

☛ Avoid stealing text or imagesfrom other domains

☛ Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link