Now obviously this one will only be relevant to graduates but it does get asked, particularly if you have a degree which isn’t necessarily directly related to marketing or digital marketing. In this instance, consider what core skills you needed to complete your degree and dissertation and how these can be transferred to the digital marketing industry. For instance, if you have a Journalism degree, you could talk about how your degree has equipped you with knowledge of how to approach outreach – and how to structure an article/report properly.

Similarly, if you have a degree in Economics or Maths, you might want to talk about how your degree has benefited you when you’ve had to manage budgets and calculate daily spend allowances for PPC campaigns.

With this question, the employer wants to know what skills and knowledge you picked up at university that could benefit their business in the long run.