Again, with this answer, it’s best to be honest. Consider which tasks you look forward to in your day and which areas you particularly enjoy working in… but be careful not to just go for the ‘easy’ tasks. The employer wants to hear that you enjoy being challenged and is again looking for an insight into who you are as a candidate.

With this answer, it’s best to list a couple of things, preferably across a range of niches (eg. SEO, PPC, Social, Affiliates etc) to demonstrate your skills and your passion for the sector overall and to show that you’re not a ‘one trick pony’.