► Why it’s important to ask this: The candidate may understand Google ranks content based on inbound links, but they also need to know how to accumulate inbound links.

► What to look for: A good content marketer knows how to get links by producing great link worthy content, and promoting it in a clever manner. Here are some good responses to the questions:

☛ I interview influencers, not only because they have good things to say, but because they promote the resulting content to a large audience as well—and some of those people will end up linking back to my interview.

☛ I include content others can reuse. For example, I may create a quick infographic that other bloggers may want to curate or include in their own posts, with a link back to mine.

☛ I write long form content so I have the most comprehensive and authoritative post on a particular subject, which tempts others to link to me as the reference source.