PR crisis is the situation that arises when an organization or individual is facing a challenge to its reputation. It can happen because of an unpredictable event threatens can seriously impact an organization's performance and generate negative outcomes.

If I would be in any of such crisis I would follow the steps that are mentioned below.

I will be finding out what exactly the crisis is and will note down every detail of it.

Base on the happenings there has to be plan of action. So, I'll evaluate my requirements and options.

Based on these, I will address the relevant audience.

The organization should accept their mistake if they went wrong somewhere as public is more willing to forgive an honest mistake than a calculated lie.

It is important to be demonstrative because the media as well as the public will have their own assumptions if no information is given to them by the organization in crisis.

I should show my concern to the public as they must know that we care because people will be more forgiving if it is clear that the organization cares about the victims of the crisis.

Maintain two-way relationships as it is important to know the status of public opinion by listening.