Public Relations Assistant

Part of PR is promoting your organization without deceiving the public. This is another situation where honesty is important. You don’t have to tell consumers every single detail of what the organization is doing but you should always report what is relevant to them with as little bias as possible. If you’re part of an organization you believe in, stating the facts in a positive way will be more than enough.

Here’s a great opportunity to talk about your experience, what you’ve learned, and what skills you took away. Be prepared with specific examples or anecdotes about how you communicated a message for a client in the past. Stress your writing skills and other communications skills, especially if you have video production and editing skills.

Public relations is a profession that looks after the reputation of a personality or a company. public relations specialists work with the aim of helping the company and its customers earn mutual understanding. PR is a planned and continuous effort of establishing and maintaining goodwill of any organization or person.

This job is created to provide positive publicity to a company's clients and enhance its reputation. A perfect PR must have the knowledge of some important factors such as persuasion, information, communication, public opinion and public policies.

Public relations is more about building your client's reputation but at the same time you need to be honest at some places as you cannot cheat your audience. A customer does not require each and every information of your organization but he should be given what is in his interest.

Advocacy is more about presenting information in a transparent manner. So, being a public relations specialist, you need to be transparent wherever it is important to be, but you need to remain objective at times too, as it is stated earlier that your audience does not require every detail of the company. It is all about balancing the reputation without compromising on the facts.

A press release is a short news story written by a public relations professional and is sent to different media houses.. The press release must have all the essential information including answers of the 5W and 1H (who? what? where? when? how? and why?) for the journalist to easily produce his own story.

Public Relations are a higher level of communication strategy where in we take our client's brand ahead by being activists and consultants. We understand the client’s product and industry where he wants or decides to grow and this is achieved through various tools. The most important of the tools, being media which includes the following: Print, broadcast, online and now digital.

Public Relations is a non paid form of communication that will create and enhance the reputation of a company to the world especially stakeholders, investors, dealers, suppliers, customers etc.

The response will reveal a lot about the candidate and whether he or she has a realistic outlook on what a pressure cooker PR can be and how the candidate approaches time management.

☛ Public relations specialist must be aware of the newspaper or websites that enable you to reach your target demographic most effectively

☛ And public relations specialist should have experience with both old and new media

Usually, a press release is written in the third person while a pitch letter is directly addressed to journalist. It starts with a striking opening that alerts journalist to take immediate interest in the topic.

With this question, the hiring manager may be polling you to find out what social media platforms you’re most knowledgeable about and how you use them. Answer the question by talking about how you used social media platforms and more traditional forms of media to spread the word about a past client, and what returns you’ve seen from each platform.

Public relations is a passion of mine. I have known it was what I wanted to do since my early college days, and it remains all I can see myself doing in the future. However, I am still a novice in many ways and need time to strengthen my skills and gain more experience. For the foreseeable future, I plan on learning under more experienced mentors. Once I am ready, I hope to open my own public relations firm and pass on what I have learned to the next generation of PR managers.

Don’t make the mistake of saying "no" when asked this question. Come to the interview prepared with some questions of your own, such as how you’ll be integrated in with new clients, for example, or what the hiring manager’s ideal candidate looks like. Don’t talk about salary just yet, but it is OK to ask about the next steps in the process.

While I like to find a good work-life balance, I understand that there are often time-sensitive issues that arise in the PR world, and a crisis can happen at any moment. The public never sleeps, and neither does PR. Knowing this, I am willing to do what is necessary to ensure that the job is done well, and if that means working occasional nights and weekends, I am on board.

Yet another reason you should know who the firm serves. You might be asked about how to handle a certain client. If you get stuck being asked about a company you know nothing about, you’ll do well to answer this question by saying that you’ll take time to get to know the client and their needs, and you’ll spend more time delving into the client’s past campaigns to find out what worked and what didn’t. And if you do happen to know the company and do have some ideas about how to change the image, share a few vague ideas that will have the hiring manager wanting more.

☛ Post in Twibes groups (Twitter groups)

☛ Post on Facebook corporate page as well as other relevant pages

☛ Post in relevant professional blogs

☛ Post in relevant LinkedIn groups

☛ Post in corporate Twitter Account

☛ Post in Digg, Del.icio.us and other sharing groups

Bit.ly shortens your website long URL into a short link, and that link can be used for social media. Also, it can be used to track

☛ Number or clicks

☛ Clicks frequency and its time

☛ Track referral websites

☛ Track regional clicks

☛ Good communication skill

☛ Ready for travelling

☛ Person who are enthusiastic, confident and understanding

☛ Willing to work according to client or organization schedule

☛ Good judgement

☛ Outgoing personality

☛ Creativity