Yet another reason you should know who the firm serves. You might be asked about how to handle a certain client. If you get stuck being asked about a company you know nothing about, you’ll do well to answer this question by saying that you’ll take time to get to know the client and their needs, and you’ll spend more time delving into the client’s past campaigns to find out what worked and what didn’t. And if you do happen to know the company and do have some ideas about how to change the image, share a few vague ideas that will have the hiring manager wanting more.