Public Relations Assistant

Public relations professionals need to always be on top of the latest websites and information resources and the newest social media platforms, in order to know where people are getting their information. As such, it should be part of your daily routine to talk with colleagues, read PR blogs, attend conferences or take part in workshops that teach you new things. If you’re doing those things, you need only to share a little about your daily routine of information-gathering. If you’re not doing those things, start.

The first step in a crisis is to remain calm and understand that consumers are always going to be angry about something. The next step is to present the facts with total transparency. The public does not want to be mocked, and attempting to downplay the facts when they are clear for all to see never goes well. The last step is to, when appropriate, send a genuine, concise apology that addresses the issues without pointing a finger at others.

You should develop a different rapport with each reporter so that you can account for their various interests, motivations, styles, and personalities. Some reporters might need more prodding than others. You might need to watch out for reporters known for misleading and spinning stories. As for contacting them, social media skills may come in handy in addition to the more traditional routes like email and phone calls. The aforementioned HARO should also come in handy.

When an interviewer ask this question that means he wants to know what are your priorities at your work. Moreover they want to know your ability to decide the most important work first and end up your day with the least important one.

You can tell about your research methods and your way of looking at any work or event. You need to give your answer precisely about your technique of working for any event or news.

Public relation specialist can give service in various sectors like

☛ Advertising or PR firms

☛ Work directly with clients

☛ Press secretary

☛ Information officer

☛ Media specialist

☛ Government agencies

☛ Non-profit organization

Public Relations is storytelling. And PR pros. We’re the storytellers. We help each client share their story and reveal their true “why.” What drives them? Why did they build their product or launch their service? Finding someone’s “why” can be one of the most difficult things you will do as a publicist. It could be argued that if you haven’t identified your own “why,” how will you help others do the same?

Every publicist has several of her greatest wins ready on the tip of her tongue for when she’s asked this question, but before letting them roll off your tongue in your interview, make sure they’re the right wins for the job. It’s OK to name drop your biggest and baddest, but keep in mind those outlets that you think would be most promising for the company you’re interviewing with. If you’re looking to secure a PR Manager role with a fashion startup, you will want to mention that time you scored coverage on Refinery29 and Elle, in lieu of AskMen or Sports Illustrated.

Writing has always been a huge part of my life. I was editor of both the high school and university newspapers, and I minored in English in college. I know that having strong writing and communication skills are essential in this industry, so I did all I could to prepare myself for what would be required in this area. I have learned to write concisely without compromising my message.

Social media press release should be like

☛ Main body should be the core of your press release, always write a press release in the third person

☛ Try to cover or answer for who, when, why what, where and how in your press release

☛ Try to avoid a sentence giving opinion

☛ Try to give a neutral viewpoint that delivers newsworthy content

☛ Try to limit your press release to one to two pages

☛ It’s always good to put keywords into your content but should not exceed the limit

☛ Give a referral to the statistics or sources relevant to your press release

☛ It includes videos, RSS and visual links to images

The response should give PR managers a pretty good idea of how much the candidate appreciates the power of online communications, in which the Web can be a help (responding to a crisis in real-time) or a hindrance (deferring to the Web when the human touch is called for) to managing the crises that most companies will face at one time or another.

Here are some skills that you must have as a public relations specialist when you are responding to client's message.

☛ Be a great listener

☛ Must have a good communication skills

☛ Be calm and have patience

☛ Be confident of what you are speaking about

☛ You may face some pressure but make it a habit to deal with them

☛ Use positive language

☛ Be a leader

☛ Behave in a friendly manner -Manage time

☛ Analyze problems as soon as you start speaking with a customer

☛ Negotiate and persuade

There isn’t a correct answer for this one. Just have a thorough explanation and make sure to talk about how you make the most effective use of the platforms. If you have lots of favorites, focus more on the ones most relevant to the job. Be prepared to explain niche platforms that the interviewer might not know about and do so in a way that isn’t patronizing or condescending.

The question will produce insight into how a prospect views digital media channels for one of the core elements of PR — media relations. The response should also reveal a good deal about the candidate and how he or she intends to meld Facebook, Twitter et al. with the personalized aspects of building relationships with reporters, editors and producers.

In any organization or agency, teamwork is a huge part of the overall success of the company. In an interview, take care to focus on how you rock at both. For example, you may say “When it comes to writing a press release or developing a winning pitch, I thrive in a solo environment that allows me to dedicate all of my attention to the task at hand. For ideation and strategy, I firmly believe that team collaboration is key.” This not only demonstrates that you can shine on your own, but it shows you’re a team player too.