This is the problem-solving / crisis management question. Pick a situation that could – in the worst of circumstances – happen to your company. Take a moment to flush out the scenario, i.e. explain why the product was recalled or what corporate fraud occurred so you can see how the candidate spins a story. How well will your PR candidate work within deadlines and under pressure? With this interview question, you are able to understand how a candidate may structurally or creatively handle a particular situation. It can be small problems such as working with colleagues and resolving conflicts. Or it can be much bigger, like managing a product recall. Can your candidate stay calm, collected, and act rationally? A strong and confident candidate is what you should seek in a PR pro.