If you are a public relations specialist, your job profile depends on the type of organization or company you are working for which can either be a public body, business or a voluntary organization.

Their work is to communicate important messages, often using a third party endorsement, to the target audiences in order to establish and maintain goodwill and understanding between the organization and their customers.

Below are the things that are commonly included in the job profile of a public relations specialist:

☛ Writing press releases for the media.

☛ Knowing your main clients and finding out the best ways to get in touch with them.

☛ Pitching out media people and taking out information from them.

☛ Looking after your clients while they communicate in public and helping them at times.

☛ Writing speeches and scheduling interviews with your clients.

☛ Working with advertisers for various ad campaigns.

☛ Design and launch email marketing campaigns.

☛ Promoting products and services through public relations initiatives.

☛ Researching about the media coverages and industry trends.

☛ Dealing with enquirers from the public, the press, and related organizations