Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.
Explain me what are our competitors doing in Social Media?
Tell me what social media tools do you use?
Explain me what social media campaigns have you produced and/or managed?
Explain and list out some tips to increase your reach on Facebook?
Tell us do you offer community management in your Social Media services?
Tell me what are the first 3 things you do to start your morning as a social media manager?
Tell me why should we be hiring you as Social Media Manager?
Tell me have they ever had to handle a social media/online reputation crisis?
Tell me which social media brand strategy has inspired you lately and why?
Tell us have you ever had to handle a Social Media crisis? If so, could you provide an example?
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