This is probably one of the first questions many social media employers will ask – they want to know that you’ve got passion and commitment to the industry, and asking you what attracted you to social media can be a brilliant way of working it out.

A good answer would be to state that it’s an up and coming industry with plenty of room to progress and enhance your skills. This shows that you’re in it for the long haul and you’re a candidate that thrives under pressure – they want someone who will actively seek out ways to improve themselves.