Social media is something where everyone has their account and get connected to each other. So while answering such questions give out the list of those websites name that interests the employer. They should find some connection on how you can make use of these websites and do a great job for their organization.

Mention various PR tools and techniques that you would use as a PR professional.

If I am working as a PR specialist I would use some tools that would boost the clients’ public image and help them form a better relationship with the target audience.

The types of key tools available to carryout the public relations function include:

☛ Media Relations

☛ Media Tours

☛ Newsletters

☛ Special Events

☛ Speaking Engagements

☛ Sponsorships

☛ Employee Relations

☛ Community Relations and Philanthropy

☛ Blogging

For an example if I have to write a newsletter I would write it according to the guidelines provided by the client. A news release can be distributed on paper, on disk, by email, by a PR newswire, or posted on a website.

I would even utilize the Internet tools and techniques such as social media networks and blogs.