For this question you need to do your homework well about the company you are appearing for. You must know what kind of PR activities that particular company is into and even what kind of services they provide. Check out the their record on activities they have been carrying out in last 6 months. Answer to this question differs according to the company.

Important terms used in PR Industry:

☛ Affiliate Network - It is a technique where other publishers and websites will promote the brands by allowing it in their network. It acts as an mediator between publishers and brands so that you reach out more number of audience.

☛ B-Roll - It is the extra footage captured to provide the background of the story to have greater flexibility when editing.

☛ B2B - It stands for business to business that means a business that markets to another business for an example a manufacturer marketing to a retailer.

☛ B2C - It stands for business to consumer that means a business that markets the products to its customers.

☛ Boilerplate - There is a section at the end of a press release, before the media contact info, that tells about the company, business, product, brand or event discussed in the main body of the press release.

☛ Gatekeeper - He is the one who looks after the flow of information from the media to the public.

☛ Pitch - It is a way of reaching out someone in a formal way either through mail or a phone call.

☛ Placements - Stories that are popular in media are called placements.

☛ Press Kit- It is a packet of materials given to the media that contains contains backgrounds, bios, photos, and news releases.

☛ Reach- It is the number of audience connected to the media through print, broadcast or online medium.

☛ Journo- It is the abbreviated form of journalists.