☛ What part of your previous company’s funnel needs work? How would you fix it?

☛ How do you decide how much you can pay for a click in a PPC campaign?

☛ How do you decide which keywords you’d like to target?

☛ Have you used AdWords before? What campaign metrics did you look at?

☛ Describe a time you ran an A/B test. Talk about your process, results, and hypothesis.

☛ If you saw your average position drop week over week, what would you do?