Being a public relations personnel you must know the techniques of making an effective pitch. Here are some common ideas to put a pitch together.

☛ Choose your target- Your target must be according to your requirement, so that it actually fits.

☛ Go through the writer's previous articles- Before you make any pitch you must go through the writer's articles and know about their interests, styles, and know the ways you can promote them further along their lines.

☛ Plan your pitch in advance- Plan out your pitch on the basis of what the story would be. You can make your first pitch through an email and then, you can call.

☛ Speaking to the point- While making a pitch you must speak to the point and let the reporter know what the subject is and what your reasons are for taking the interview. And at that point there is no sense in buttering them as they must know your interests are sincere.

☛ Be specific about the purpose of the interview- If you are not specific about the purpose of the interview, reporters may entertain you once but not from the next time.