We live in the digital age where social media can either leverage your company’s brand or break it. Social media goes hand-in-hand with traditional media like print, television, and radio. How good is a PR candidate in promoting their own personal brand on social media? Mark Ragan, CEO of Ragan Communication and publisher of PR Daily, points out, “The successful PR candidate will understand the connection between producing great content and social media. If I look at a job candidate’s LinkedIn page or Twitter feed, and it’s unimpressive, why would I think the candidate would be any more successful representing a client?”