☛ What media win are you most proud of?

☛ Tell me about a time when you had to overcome a challenge with an individual or group when developing and executing a PR campaign?

☛ What was the most difficult situation you have been in when responding to media and public enquiries. What made it difficult? How did you handle it?

☛ What are the advantages and disadvantages of appointing a PR consultancy?

☛ What would you consider to be your most creative or effective campaign?

☛ What would you do if a client or manager disagreed with your PR strategy?

☛ Describe a time you had to manage negative media attention.

☛ Describe a time your PR communications were misunderstood by your target audience. How did you handle it?

☛ Who are the current members of your team? What are their respective roles?

☛ What’s interesting about our current PR work? What would you improve?