Public Relations Manager

☛ Why do you want to work in public relations?

☛ What previous experience and education lead your interest in a public relations position?

☛ Why do companies need public relations?

☛ Why did you apply to our company?

☛ What does "public relations" mean to you?

☛ What kind of opportunity are you looking for?

☛ What would your role be at this firm if you were hired?

☛ What qualities make a good public relations employee?

☛ What's the difference between public relations and advertising?

☛ How would you balance advocacy and objectivity?

☛ Can you multi-task?

☛ What are the elements that make up interactive public relations?

☛ What are the advantages of an in-house public relations department?

☛ What are the disadvantages of hiring a public relations firm?

☛ Do you prefer working for an in-house pr department or a pr agency?

☛ What writing experience do you have?

☛ What is a press release?

☛ How would you contact and communicate with a reporter?

☛ Have you created a by-lined article or case study?

☛ Have you even been misunderstood professionally or personally?

☛ When responding media and public inquiries, what do you find most difficult to answer?

☛ Tell me about a print campaign you have worked on?

☛ Tell me about a social media campaign you have worked on?

☛ Have you ever had to handle a social media crisis? What did you do?

☛ What media outlets do you follow? Why?

☛ Give me an example of how you creatively solved a problem at work.

☛ How do you measure the results of a PR campaign?

☛ Why are exhibitions at trade shows popular?

☛ What is the role of content in public relations?

☛ In what direction do you see the public relations industry heading?

☛ What personality characteristics are most important to be successful in public relations?

☛ How do you ensure a successful campaign in a different language?

☛ What is a spin?

☛ How does a public relations manager use a spin effectively?

☛ When and how should a spin be used?

☛ Who is a spin doctor?

☛ What is a Flack in public relation terms?

☛ What is a desk visit?

☛ Explain the principle and uses of astroturfing.

☛ How is a talk show useful for public relations?

☛ What are the advantages of blogs in public relations and promotion?

☛ What are the disadvantages of blogs?

☛ How does the public relations industry benefit from the internet?

☛ What are the most beneficial types of media in terms of reachability?

☛ What is a pseudo-event and how is it useful for promotions?

☛ Give an example of a famous pseudo-event.

☛ What is a photo op?

☛ Define hyperreality.

☛ What are the aspects for a publicity stunt to be successful?

☛ How do you deliver a message in a publicity stunt?

☛ What is a sound bite?

☛ What are buzzwords?

☛ Explain green PR.

☛ Define greenwash.

☛ What is a survey? What are its uses?

☛ How are the results of a survey published?

☛ What is the role of advertisements in public relations?

☛ What are the disadvantages of an advertisement?

☛ What is a Q score? What are the forms of Q score?

☛ How is television Q score calculated?

☛ What is cost per conversion?

☛ What is view-through rate?

☛ How do you calculate view-through rate?

☛ What is organization-public relationship?

☛ Define control mutuality.

☛ Define Favor and Face.

☛ Tell us about yourself.

☛ What are your strengths?

☛ What are your weaknesses?

☛ How will your strengths help you in a public relations job?

☛ Have your weaknesses interfered in your profession?

☛ What are the basic qualities of a public relations manager?

☛ What is an ideal day in office for a public relations manager?

☛ What is your worst experience in office until date?

☛ What is a publicist's dream?

☛ What are the basic requirements of a company or project to ensure successful publicity?

☛ Rate yourself as a public relations manager 1 to 10.

☛ How would your boss rate you in terms of creativity?

☛ What areas of PR or communications do you see growing/being important in the future?

☛ Can you tell me about a favourite campaign you worked on

☛ How do you measure your personal and team ROI on campaigns?

☛ How much involvement do you have in new business?

☛ What is the value of the new business you have contributed to in the last 12 months?

☛ How would you deal with a PR crisis?

☛ How would you describe public relations to a five year old?

☛ How do you use social media to reach and impress traditional media?

☛ Can you give me 3-5 key publications and/or journalists that you would want to target for xxx client

☛ How is PR different from advertising?

☛ In your opinion, what’s PR about?

☛ Why are social media important for PR?

☛ What does a media list involve?

☛ Imagine the PR manager asks you to give them the contact details of a media person. How would you go about finding them?

☛ How do you put together a press kit?

☛ Do you have any video editing experience?

☛ How do you organize your tasks?

☛ What media outlets do you follow and why?

☛ What skills should you possess to communicate with clients?

☛ How would you deal with an enquiry from the press?

☛ What do you think of our PR campaigns?

☛ Tell me about a time you helped in organizing an event. Was it a success?

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☛ What media win are you most proud of?

☛ Tell me about a time when you had to overcome a challenge with an individual or group when developing and executing a PR campaign?

☛ What was the most difficult situation you have been in when responding to media and public enquiries. What made it difficult? How did you handle it?

☛ What are the advantages and disadvantages of appointing a PR consultancy?

☛ What would you consider to be your most creative or effective campaign?

☛ What would you do if a client or manager disagreed with your PR strategy?

☛ Describe a time you had to manage negative media attention.

☛ Describe a time your PR communications were misunderstood by your target audience. How did you handle it?

☛ Who are the current members of your team? What are their respective roles?

☛ What’s interesting about our current PR work? What would you improve?

☛ Which PR firms do you admire and why?

☛ Which media outlets do you follow?

☛ Talk about the difference between PR and advertising.

☛ How do you choose angles for a story pitch?

☛ What media placements are you most proud of?

☛ Describe some affiliate networks you’ve collaborated with and why you chose them.

☛ How do you integrate social media with PR?

☛ How does PR support content marketing?

☛ How would you present the results of your work?

☛ What would you consider to be your most creative or effective campaign?

☛ What would you do if a client or manager disagreed with your PR strategy?

☛ How would you define thought leadership?

☛ Describe a time you had to manage negative media attention.

☛ Describe a time your PR communications were misunderstood by your target audience. How did you handle it?

☛ How have you worked with a team to handle a PR crisis?

☛ Who are the current members of your team? What are their respective roles?

☛ Describe a time you trained or mentored a colleague.

☛ What do you know about our products/firm? Why do you want to work here?

☛ What’s interesting about our current PR work? What would you improve?