☛ How do you ensure a successful campaign in a different language?

☛ What is a spin?

☛ How does a public relations manager use a spin effectively?

☛ When and how should a spin be used?

☛ Who is a spin doctor?

☛ What is a Flack in public relation terms?

☛ What is a desk visit?

☛ Explain the principle and uses of astroturfing.

☛ How is a talk show useful for public relations?

☛ What are the advantages of blogs in public relations and promotion?

☛ What are the disadvantages of blogs?

☛ How does the public relations industry benefit from the internet?

☛ What are the most beneficial types of media in terms of reachability?

☛ What is a pseudo-event and how is it useful for promotions?

☛ Give an example of a famous pseudo-event.

☛ What is a photo op?

☛ Define hyperreality.

☛ What are the aspects for a publicity stunt to be successful?

☛ How do you deliver a message in a publicity stunt?

☛ What is a sound bite?

☛ What are buzzwords?

☛ Explain green PR.

☛ Define greenwash.

☛ What is a survey? What are its uses?

☛ How are the results of a survey published?

☛ What is the role of advertisements in public relations?

☛ What are the disadvantages of an advertisement?

☛ What is a Q score? What are the forms of Q score?

☛ How is television Q score calculated?

☛ What is cost per conversion?

☛ What is view-through rate?

☛ How do you calculate view-through rate?

☛ What is organization-public relationship?

☛ Define control mutuality.

☛ Define Favor and Face.