Sure, almost everyone and (quite literally) everyone’s mom is on Facebook now. Although we may all know how to share a selfie or a photo of our soon-to-be-devoured dinner, that doesn’t mean everyone is blessed with the coveted knowledge of how to leverage Facebook for recruiting advantage. Ask these questions to ensure your interviewee holds that knowledge.

☛ Ask for a portfolio that shows their most recent successful content (if they have not created company content, accept personal content.)

☛ How do they organize their content (have they used a content calendar)?

☛ What is their philosophy for content distribution on Facebook?

☛ Do they know the difference between likes, reach, and engagement?

☛ Can they give you an example of a creative recruiting campaign they have run on Facebook?

☛ How do they measure success?