☛ Which PR firms do you admire and why?

☛ Which media outlets do you follow?

☛ Talk about the difference between PR and advertising.

☛ How do you choose angles for a story pitch?

☛ What media placements are you most proud of?

☛ Describe some affiliate networks you’ve collaborated with and why you chose them.

☛ How do you integrate social media with PR?

☛ How does PR support content marketing?

☛ How would you present the results of your work?

☛ What would you consider to be your most creative or effective campaign?

☛ What would you do if a client or manager disagreed with your PR strategy?

☛ How would you define thought leadership?

☛ Describe a time you had to manage negative media attention.

☛ Describe a time your PR communications were misunderstood by your target audience. How did you handle it?

☛ How have you worked with a team to handle a PR crisis?

☛ Who are the current members of your team? What are their respective roles?

☛ Describe a time you trained or mentored a colleague.

☛ What do you know about our products/firm? Why do you want to work here?

☛ What’s interesting about our current PR work? What would you improve?