Public relation specialist:

☛ The role of PR is to get free publicity for organization or person

☛ You have no control how the media presents your information. They are not obligated to show your event or press release on your demand

☛ Whatever you sent to the editor, it will be published only for once

☛ Third party will look at the ad differently and create a great amount of credibility for clients product

☛ In public relations, you have to look for news and be able to generate business through that news

Advertisement:

☛ The company pays for ad space, and you will know exactly when that ad will publish

☛ You have total control how you want to present your ad

☛ Since you are paying for the ad, you can request for your ads over and over

☛ When target audience read the ad, they will see your ad as business oriented

☛ You get to exercise creativity in creating new ad campaigns and materials