☛ What areas of PR or communications do you see growing/being important in the future?

☛ Can you tell me about a favourite campaign you worked on

☛ How do you measure your personal and team ROI on campaigns?

☛ How much involvement do you have in new business?

☛ What is the value of the new business you have contributed to in the last 12 months?

☛ How would you deal with a PR crisis?

☛ How would you describe public relations to a five year old?

☛ How do you use social media to reach and impress traditional media?

☛ Can you give me 3-5 key publications and/or journalists that you would want to target for xxx client

☛ How is PR different from advertising?