This is a chance for you to show off your own social media presence and talk about how the insights you’ve gained will help you increase engagement for the company’s brand. “I want to see that you have your own following,” Juliette says. She’s also interested in how you’re able to maintain a cohesive voice across different platforms while ensuring that you’re posting content that works best for each one. “I want to see something that shows me that you really understand social media so that you can bring that experience into working for a brand.”

When talking about your social presence, frame your experience in terms of goals. If you’re aiming to a thought leader in a specific area (like entertainment or politics), mention that. Then talk about the strategies you’ve used to increase engagement and reach your goals.