Also try to look for news articles about the company, their recent successes and challenges, any information in the press about the developments of the industry they work in. Come up with concrete reasons which show your interest and enthusiasm for why you want to work for the company,

When I visited your website I found out your carrying out project X and with my background in procurement, I think I would be an asset to you and the project by adding value with my knowledge in tendering procedures and systems.